Why celebrities are signing up to sell video shout-outs on Cameo

July 2024 · 2 minute read

For just $80, actor Ernie Hudson will put on his iconic “Ghostbusters” jumpsuit, unearth his vintage Slimer puppet and record a personalized birthday video — filled with some of his famous one-liners and heartfelt advice — for a complete stranger.

He’s not the only celebrity shooting fan videos on their phone for some extra cash. Many stars, and some not-so-stars, are signing up for Cameo, an app that allows fans to book personalities to deliver personalized “shout-outs” to friends and loved ones.

The platform now boasts more than 10,000 names, including legendary actors such as Ed Asner (who charges $100), tabloid fixtures like Stormy Daniels ($250), cult YouTube stars such as Sideeye Chloe ($20) and all the major Housewives. There are also the truly bizarre — from the actor who plays young Hodor on “Game of Thrones” (Sam Coleman, $20) to the dude who went viral for his dorky sweater during the last presidential debates (Ken Bone, $20).

“We have people from all different categories,” Cameo CEO Steven Galanis tells The Post. “Venture capitalists, politicians, pastors, porn stars — you name it, we have it on Cameo.”

Users sign into the app and search for talent based on categories, which range from the broad (actors, influencers, legends) to the specific (Bravo, “Game of Thrones,” drag queens). To book “talent,” they just fill in a box describing who the video is for, what they would like the celeb to say and any other special requests.

“We’ve seen people use talent to quit their jobs, for engagements, proposals,” Galanis says. “We’ve even had people hire drag queens to come out to their parents [for them].”

Prices are set by the celebs themselves, who take 75 percent of the check, while the app takes 25 percent. A few stars donate their earnings to charity, such as comedian Hannibal Buress, who charges $750.

But most do it for the cash, like Caitlyn Jenner, who charges $2,500 — Cameo’s priciest offering — for a 30-second birthday message.

According to Galanis, the app’s most popular star is Ice-T, who records eight to 15 video messages a day, for $300 a pop.

“It sounds like a lot, but they really only takes 30 seconds, don’t require a film crew and they can do it right from their iPhone,” Galanis says.

Crown Heights-based Angela Serratore paid $100 for “Housewife” Ramona Singer to deliver her boyfriend a birthday message.

“She even said some of her catchphrases,” says Serratore, 33. “She went above and beyond.”

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